This Privacy Policy describes how Realtor Marketing Labs (“we”, “our”, or “us”) collects, uses, and shares information about you when you visit our website at realtormarketinglabs.com (“the Site”) or use our services.
Information We Collect
We collect information you provide directly to us, including:
- Personal identification information: Your full name, email address, phone number, brokerage or company name, and location when you fill in a contact form, download our playbook, or book a consultation.
- Communication data: Messages you send us through our contact forms or by email, including any attachments.
- Usage data: Information collected automatically when you visit our website, including your IP address, browser type, referring URL, pages visited, and time spent on each page.
We also receive information from third-party services including Google Analytics, Meta Pixel, and our CRM platform when you interact with our paid advertising campaigns or website.
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide the services you request
- Send you marketing communications if you have opted in to receive them
- Improve our website and services through analytics
- Personalise your experience on our website
- Send transactional emails such as appointment confirmations and service updates
- Comply with our legal obligations
Cookies and Tracking Technologies
We use the following types of cookies on our website:
- Strictly necessary cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors use our site so we can improve it. We use Google Analytics for this purpose.
- Marketing cookies: Used to track visitors across websites and display relevant advertisements. We use Meta Pixel for this purpose.
You can control your cookie preferences using the cookie preferences panel displayed when you first visit our website, or at any time by clicking “Manage preferences” in the cookie bar.
Sharing Your Information
We do not sell, trade, or rent your personal identification information to others. We may share your information with:
- Service providers: Third-party companies who help us operate our website and deliver services, including our CRM provider, email service provider, and website hosting provider. These companies are contractually obligated to keep your information confidential.
- Legal requirements: When required by law, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Contact form submissions are retained for 3 years. Email marketing consent records are retained until you unsubscribe. Website analytics data is retained for 26 months.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right of access: Request a copy of the personal information we hold about you.
- Right to correction: Request correction of inaccurate personal information.
- Right to erasure: Request deletion of your personal information, subject to certain exceptions.
- Right to opt out of marketing: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails.
- Right to data portability: Request transfer of your data in a structured, machine-readable format.
To exercise any of these rights, please contact us at privacy@realtormarketinglabs.com. We will respond within 30 days.
Third-Party Links
Our website may contain links to third-party websites including Google Calendar (for booking), social media platforms, and industry resources. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: privacy@realtormarketinglabs.com
- General enquiries: hello@realtormarketinglabs.com
- Contact form: realtormarketinglabs.com/contact
Related documents: Terms of Service