Stop relying on referrals and hoping the phone rings. We build end-to-end lead generation systems that deliver a consistent stream of qualified buyer and seller leads — every single month.
What is lead generation for real estate agents? Lead generation for real estate agents is the process of attracting and capturing contact information from buyers and sellers who are actively looking to transact in the near future, using digital channels including Google Ads, Meta Ads, SEO, and landing pages — creating a consistent, predictable pipeline rather than relying on unpredictable referrals.
If you're reading this, you've probably experienced at least one of these:
These aren't personal failures. They're the predictable result of not having a dedicated, professionally managed lead generation system. That's what we build.
Exclusive to you. Warmer. Branded to your landing page. Already know who you are before they call.
Shared with 5+ agents. Cold. Low conversion. Expensive for the quality you receive.
Our service isn't a single tactic — it's a complete system with five interconnected components that work together to deliver consistent, exclusive leads.
Before we run a single ad, we research your specific market — identifying your ideal buyer and seller, what they search for, where they spend time online, and what messaging resonates. We analyse local competition, seasonal patterns, and the neighbourhoods that generate the highest conversion rates for your business. This groundwork is what separates a campaign that works from one that burns budget.
Google Search Ads — We target buyers and sellers at the exact moment they're searching. High-intent queries like "homes for sale in [city]", "sell my house fast", and "best real estate agent near me" — paired with the right landing page to convert at exceptional rates.
Facebook & Instagram Ads — Detailed demographic targeting, lookalike audiences built from your past clients, and retargeting campaigns that re-engage website visitors who didn't convert on the first visit.
Sending ad traffic to your homepage is one of the costliest mistakes in real estate marketing. We build dedicated landing pages for each campaign with one goal: capturing the lead. Every page includes a compelling headline, clear value proposition, social proof, and a simple lead form. We A/B test continuously to improve conversion rates — small changes in messaging or layout can double lead volume from the same ad spend.
A lead that doesn't get followed up within 5 minutes is already shopping with your competitor. We connect every form directly to your CRM and set up automated email/SMS follow-up sequences that reach out immediately. We integrate with Follow Up Boss, KVCore, LionDesk, HubSpot, Salesforce, Zoho, and most others via Zapier. If you don't have a CRM, we'll recommend one that fits your workflow.
Every month you receive a clear report covering: leads generated, cost per lead, lead source breakdown, landing page conversion rates, and ad performance data. We use this to continuously optimise — pausing underperformers, scaling winners, and testing new approaches. You always know exactly what you're getting for your investment.
| Service Component | Included |
|---|---|
| Market & audience research for your territory | ✓ |
| Google Search Ads setup and management | ✓ |
| Facebook & Instagram Ads setup and management | ✓ |
| Custom landing page design & development (up to 3) | ✓ |
| A/B testing of ads and landing pages | ✓ |
| Lead capture form setup and CRM integration | ✓ |
| Automated email/SMS follow-up sequence (setup) | ✓ |
| Retargeting campaign for website visitors | ✓ |
| Monthly performance report with full lead data | ✓ |
| Dedicated account manager | ✓ |
Most clients begin seeing leads within the first 7–14 days of campaign launch. Google Search Ads generate leads fastest as they target buyers and sellers actively searching right now. Facebook and Instagram campaigns typically build momentum over 30–60 days as the algorithm optimises. We set realistic expectations during your free review.
Google Search Ads for real estate typically produce leads in the $15–$60 range for buyer leads and $20–$80 for seller leads in most US markets. Facebook leads tend to run lower in cost but require more nurturing. We provide market-specific estimates during your free review.
We recommend a minimum monthly ad spend of $500–$1,000 for most markets. Competitive metro markets (New York, LA, Miami) may require higher budgets to be competitive. Your account manager will recommend the right budget during onboarding based on your market and goals.
We integrate with all major real estate CRMs including Follow Up Boss, KVCore, LionDesk, HubSpot, Salesforce, Zoho, and most others via Zapier. If you use a CRM not on this list, contact us — we can almost certainly connect it.
Portal leads are shared with multiple agents simultaneously, making them highly competitive and often low quality. The leads we generate come exclusively to you — they've seen your specific ads, visited your branded landing page, and expressed direct interest in working with you. They're warmer, more exclusive, and typically convert at a much higher rate.
You pay the ad platforms (Google, Meta) directly through your own accounts — we set them up in your name so you always have full ownership and visibility. Our management fee covers strategy, setup, creative, optimisation, and reporting. This means complete transparency: you see every dollar spent and every lead generated.
We'll look at your current setup, identify the biggest gaps, and show you exactly what a realistic lead generation system looks like for your market.
No obligation. No hard sell. Just honest insight into what's possible for your market.
7 strategies top-producing agents use to generate consistent leads. Enter your details and we'll take you straight to the playbook.